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Top 10 Trends in Business - Power of Consumption (Year 2011)

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The industrial age was based on the ‘power of production’. Those that had the means of production, and ownership on their product and intellectual property, could control entire markets. This age was all about control and competition. The shift to the ‘power of consumption’ comes with technology and global connections. Daily deal sites like Groupon, auction sites like eBay and social gaming companies like Zynga provide consumers what they want at the price they want it. 


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