Wealth Dynamics Central
FREE

            Our Newsletter

FREE

          Wealth Dynamics E-Guide

FREE

            Spectrum E-Guide


Martha Inc: The Incredible Story of Martha Stewart Living Omnimedia

Martha Inc: The Incredible Story of Martha Stewart Living Omnimedia

RRP:
Price:
N/A
Vendor:
Brand:
Condition:
Weight:
Rating:
()
Availability:
Shipping:
Gift Wrapping:

Quantity:

Email



Product Description


Martha Inc: The incredible story of Martha Stewart Living Omnimedia

Recommended Reading | Star ...

There's probably no woman in America who is as famous--or controversial--as Martha Stewart.

In Martha Inc. Christopher Byron gets past the public persona to tell how "the quiet little girl from the house on Elm Place" became the "richest self-made businesswoman in America."

While Byron acknowledges that Stewart has a good side, there's not much evidence of it here; much of the book focuses on the darker aspects of Stewart's private life that were first popularized in Jerry Oppenheimer's mean-spirited Just Desserts. Unlike Oppenheimer's account, however, Byron keeps the mudslinging in check by also chronicling her amazing business success as "one of the most potent and effective brands in the history of American marketing." He details her relationships with Kmart, Group W, and Time-Warner, noting that her maneuvering to buy her company back from Time-Warner was "easily the greatest financial coup in the history of American publishing."

The result is an interesting and often scandalous story of a woman who proves to be far more complicated than the image her media empire projects. --Harry C. Edwards

Buy your copy today  |  click here >>


Find Similar Products by Category


Product Reviews

Write your own product review

This product hasn't received any reviews yet. Be the first to review this product!



Join our Facebook group!
Follow us on Twitter!
Be a partner
Take the Wealth Dynamics profile test
Watch Wealth Dynamics on YouTube
© Wealth Dynamics 2010. All prices are in USD.
Cards Accepted